About Me

I’ve always been fascinated by why humans and animals behave the way they do. I have a bachelors in psychology but I had very little interest in what studies and phenomena my professors were discussing—to me, there has always been one goal. I’ve spent years studying, experimenting, and observing how our instincts shape social dynamics. While academic theories didn’t always resonate with me, real-world experience and relentless curiosity have helped me uncover patterns rooted in one universal truth: all species, including us, are wired for survival.

Through this lens, I challenge modern societal narratives that ignore our evolutionary wiring—especially those around uniformity in gender behaviors. When we stray too far from our innate masculine and feminine drives, we create dissonance that often leads to confusion and dissatisfaction. By understanding our primal urges and natural roles, we can unlock healthier relationships, better self-awareness and self respect, and a deeper sense of fulfillment. And along the way, I’ll share some fascinating animal behavior facts that reveal just how connected we really are.

Brendan Palmer, Founder